2006 is sets up the nation to invest the 15th anniversary in China, in 2006 November set up the nation in Guangzhou low key hold celebration. At this meeting, set up the nation to propose own strategic target: In 2010 sells in China achieves 10000000000.
In order to achieve this goal, sets up the nation suddenly to send the strength in 2006 year's end, 000-740 simultaneously promotes a series of market introduction activity.
Shop front demonstration promotion: The new door takes as a base using the purple red, comes between raised draws up 000-740 nation irrevocable LOGO "N".
Advertisements propaganda transformation: Stops all only tastes entire effect product advertisement broadcasts, transfers broadcasts "my color" a brand advertisement.
The promotion moves like a raging fire: Promotes "my vertical nation New Year's Day promotes sales take the inspiration color" as subject in 2007 the activity.
For what reason sets up 000-740 nation to have to change
Sets up the nation eagerly to seek the breakthrough is because it is suffering "ten years itching" in the Chinese market. It is well known, sets up the nation to depend on its widespread well-knownness to draw the 000-740 market sale, this point, may from set up the nation to become in the consumer mind to construct in the wall pronoun not to be difficult to see 000-740. But the nowadays, set up the environment which the nation faced already with 2000 before was very different, mainly had two aspects the changes: One, competitor enhancement. Also did not say dependence spurts spreads the service is "looks straight ahead" from "" the change, only overseas same level rank even more 000-740 formidable competitor PPG, JOTUS, and so on start in China to huddle together the appearance. Two is the consumer changes. Set up in the nation the 000-740 century 1995 advertisement promotion, for the Chinese on hall any was called "the latex paint" the class, now on again inappropriate has been suitable, because the expense community and the way started to transform. If these two aspects reason is macroscopic factor, then, the channel dealer departs from the classics and 000-740 is urges to set up the nation to set firm resolve to carry on the change the main reason. The professionals all knew that, sets up the nation always weakly to regard with does not respect the dealer. If this point, the dealer looked also may endure the speech on the benefit share, then did not have the benefit, or benefit more and more thin, the dealer might be driven beyond the limits of forebearance, this caused the dealer with to set up between the nation gradually to be 000-740 seemingly agreed but actually at variance.
Sets up the nation to need to continue to strengthen the market pulling force, with new image promoted promotion brand well-knownness; Sets up the nation in from not to construct the channel under the plan, needs to repair and dealer's relations, the benefit is heavy 000-740 center is heavy.
Sets up the nation advertisement performance
Only sets up the nation "my color" an advertisement to say that, may see sets up the nation trifle change.
First has a look to set up the 000-740 nation "my color my vertical nation" an advertisement :
"Believes? The color, already surpassed usually regards, it was touching our emotion evolution: Either a piece of train of thought turning the head, either one kind of sense of smell awakening, either a memory pause... ... Indeed, we are wandering about travel of in the this color, is driving each person to color new 感悟, but all these, we once at a loss.
The imagination longs for the space, the inspiration along with it vividly. Is cherishing such faith, inspires us unceasingly to explore, experiences, faces, the individuality color can truly express 000-740.
In a moment, will set up the nation paint everywhere to bloom, fluctuates all kinds modelling and infinite riotous, will be infecting each quoin which we will live. When the color heartily releases, belonged to our brand-new home space already to present.
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