PC is climbing its own desktop perch and frequency hopping to the pockets of millions of people. The resulting merger of computing and communications, is likely to revolutionize the telecommunications industry has changed completely PC computer world, in the early 1980's.
Google, which hopes to become as the center, the future wireless networks, because it is today's PC-dominated Internet, announced on Monday that it is leading to a broad industry effort to develop new software technology, are aimed at the mobile phone into a powerful computer.
If it is successful, efforts will usher in a new mobile devices, as iphone it will make it easier to use on the Internet's leading position. Mobile phones, the software will run Google will give up to the handset makers, can be cheaper and easier customization.
And through the foreign software developers full access to a Google powered telephone functions, the members of the Union, the proliferation of new hope for the PC-style programs and services, such as social networks and video sharing.
"We are human beings and we communicate, and this is precisely the Internet social network phenomenon is that all things, said:" Robert Pepper, a former chief policy at the Federal Communications Commission. "The Internet is mobile, and not just a top-down, one-to-one and many-to-many at the same time, which is what Google lads."
With the move, Google is trying to change the dynamics of another industry. It has 000-910 000-229 000-443 000-256 000-299 000-887 000-712 000-294 000-516 000-924 been using its deep pockets and innovative technology to shake the television, book publishing, computer software and advertising.
However, although many expect Google plans to encourage talk about a Google phone, the company said, at present, it has no plans to build a mobile phone. Instead, it has signed up a strong partnership for the development and marketing of mobile phones, including cell phone manufacturers such as Motorola and Samsung Electronics, t-mobile carriers, China Mobile and Sprint and semiconductor companies such as Qualcomm and Intel.
The group, open phones Union, is expected to start selling Google-powered phone, launched in the second half of next year.
Analysts point out that an impressive telecommunications and computing alliance has repeatedly pointed out that in recent decades, and often little effect on. Software companies and alliances, the company has not yet completed, will face international competition with established competitors such as Microsoft, Nokia, palm oil and research work in the motion.
"I do not believe, said:" chetan Sharma is a technical adviser, is responsible for tracking the wireless data industry. "This is an impressive list of people in the group, but it takes a long time, would like to enter the ecosystem."
However, the strength of Google's brand with consumers, as well as open-source 000-778 000-150 190-825 190-822 MB6-512 MB6-508 MB5-554 MB5-537 MB5-294 MB3-210 strategy, the phone software to provide personalized free of charge, makes it difficult to discount the potential impact of Google.
For Google, the initiative is an ambitious push to its overwhelming advantages of advertising on the computer screen on wireless devices. The company has been frustrated in limited supply, its mobile phone service, their functions and software basically the operators and handset manufacturers.
By curry favor with programmers, Google's ability to let cell phone users demand and difficult to resist the operator.
Thinking is, like spreadsheets, word processing software, electronic games and other software tools that enable personal computers daily appliances, the emergence of new mobile applications can not only promote more extensive use, the so-called smart phones. Greater use of the network, whether PC or mobile phone, benefits Google because its advertising system, there is broad consensus.
Software developers "will build applications, do amazing things on the Internet and mobile phones as well," sports Eric Schmidt, Google's Chief Executive, said at a news conference.
Google shares reached a record high of 730.23 US dollars at the end of Monday, 725.65 US dollars, an increase of two percentage points;
In the 34 member states open mobile alliance also includes mobile phone service MB3-461 70-542 70-227 70-121 MB6-202 MB3-216 70-238 operators such as ntt docomo and kddi Japan and Telecom Italia, Italy, cell phone manufacturers and lg HTC and chip makers such as Texas Instruments and broadcom. Ebay Corporation, which has owned the skype Internet calling service, and subtle communication, so that voice recognition software, are also members.
List of powerful partners, and out of that lot that Google made in a highly competitive industry, as well as the challenges faced, it is still faced with. For example, two of the largest cell phone operator in the United States, in science, technology and verizon wireless, together accounted for 52% market share, is not part of the alliance.
Verizon spokesman said that while the company does not rule out the possibility of accession, is a technology spokesman Makexigeer said, has no plans to participate in science and technology.
"Google's announcement is what is going to happen in the future, our focus is on the delivery of goods today," Mr. Siegel said.
Apple executives declined to comment on the Google announced. However, Apple's spokesman pointed out that its chairman, Mr Steven Sports, said recently that the company planned to allow programmers to write applications for iphone, from the 70-549 70-296 70-444 70-284 70-293 70-632 70-244 MB7-221 beginning of February.
Union members said they had high hopes the project.
"It's like iphone dynamic industry, this is a different approach, enlivening the industry, said:" President Group Sangu chief operating officer of Qualcomm, which makes chips for wireless phones. Jha said that the Google technology will lead to better Internet capabilities to medium-priced phones. He also said that innovation can be speeded up, as developers will be able to improve software, which is based on the Linux operating system, as they think fit.
Phone plan mirrors Google's efforts to abandon the software and services for personal computers and profits through customized advertising. Accordingly, it is a potential competitive threat, Microsoft and other mobile software designers.
Mr. Schmidt said Google, said in the past that advertising on mobile phones is likely to eventually bring the cost of calling to zero. But coalition members said Monday that they do not expect the industry's business model to change rapidly.
Dihanaoluke general manager of Microsoft's Windows Mobile business, said he skeptical about relaxation and Google will be able to become an important force in the smart phone market. He pointed out that it has taken more than half of 70-215 920-240 920-316 920-242 920-440 920-195 920-138 920-460 920-120 920-107 Microsoft, 10 to get its current level of business 160 mobile operators in 55 countries.
"They may be a component of the delivery is free," Mr. Olucesaid. "You have to ask the question, what are the additional costs to the commercialization of that? I can tell you that there are indeed many phone based on Linux today, I do not think anyone will tell you, it's free. "
Handset manufacturers are expected to sell about 12 million Windows mobile phones this year, accounting for about 10% of the global smart phone market, according to market research firm IDC.
Apple, which will start selling its iphone last summer, will account for 1.8% market share. Symbian, which is behind the cell phone maker Nokia, dominate the market, with 65% market share, IDC said.
Google said the software has made up 10% of the cost of the current phone, although this proportion is on the rise, because the hardware has become cheaper phones.
A brief demonstration showed that the Google software phones use this technology will have similar features and design, this iphone. Google's director of mobile platform's leadership and efforts to develop the software, the latest performance of a hand-held touch-screen devices were immersed in view of Google Earth, the 920-106 920-505 920-325 920-141 050-863-(556) 050-680 050-892 company's three-dimensional graphics programming.
Mr. Rubin said the software is based on Linux and Sun Microsystems java language. Our aim is to enable programmers can easily build applications, connect to the Internet service.
As an example, Mr. Rubin said, in the streets View Features Google maps can be easily coupled with the other services, shows that the current location of a friend.
Mr. Rubin also said that a program such as gmail, photos can be attached to e-mail messages, regardless of photos stored in the phone memory or in a website.
Next Monday, the Alliance plans to make the existing tools, programmers in the form of software development kit. Cell phone software company android named after Mr. Rubin founded the company, and Google acquired in 2005.
Part of Google's strategy seems to be that android software company, will lead to new kinds of devices are cell phones and wireless Internet functions, but the different shape and size, from today's mobile phones and personal computers.
Intel formed an alliance member, has been promoting a new category of devices, as it is said, is half-way between the phone and a laptop on a larger scale. Mr. Schmidt hinted broadly at this time, he answered a question on Monday about whether he has a conflict of interest, as a board member of Apple, the recent entrants to mobile phone business.
"It is important to realize that there are many mobile experience," he said.
